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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be ?only the cool kids will be wearing product XYZ? or ?we know as a respectable home owner you will want to?..? By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don?t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Reduce Employee Turnover and Produce a Great Employee For so many businesses in the United States it is the same picture they see year in and year out. Employees come, get trained, start to be efficient at work and then they leave. The company needs to train somebody new. To reduce employee turnover and produce a great employee, many things need to be established within a company as a support structure. Many companies so often neglect to ask and wonder what their employees might like or think would be helpful to make their work environment and conditions positive ones. Whether owning a small or a large company, your immediate concerns probably lie within making profits to be able to keep the company running and to be able to pay your employees. Of course, running a company takes a lot of effort and work hours spent solely on that. But every time one of your employees leaves, you loose capital--capital you have invested in his or her training and knowledge. The knowledge capital you loose is all the information that the employee has absorbed during his or her employment at your company and all the new skills he or she might have added during the course of his employment. So how can you make your company and working for your company more attractive and also produce great employees? There are many ways that this can be accomplished, most of them are rewards to the employee, but others that are just as important include the atmosphere and conditions at the workplace. This article will discuss just a few of the many possibilities you as an employer have to keep employee turnover low. For most employees, considering that they have an expectation towards the standard of living they have, a competitive salary is an important point. If you only pay minimum wages or never give raises and rewards, it is very unlikely to hold good employees that can make a lot more money somewhere else. To make their time worthwhile after hiring, you need to know what a competitive pay is and pay them either the average pay or slightly more. As for raises, raises together with evaluations will tell the employee that his or her effort and all the hard work he or she put into your company is appreciated. It also tells the employee how good his work is and what you will expect from him in the years to come. To produce a good employee, it is important to give the employee feedback on his work. Some companies reward their employees with bonuses for accomplished tasks or finished projects. Other companies will give their employees an award at the end of the month or year and generally attach a small bonus to that. Also consider a good benefit package. Many employees look for the benefits that companies offer to them and their family to make a decision whether they should work for this company or choose a different one. Often times, vacation is very important to employees. To be a motivated and good worker, employees need to spend time with their families or the things they love, like hobbies or sports. Yes, of course you would like them to work 60 hours for the 40 you pay, but consider this: an overworked overtired employee is most likely not able to work fast and efficient. That person also tends to be more error prone and unmotivated. Time off work to relax or regenerate is very important. Companies that offer ten days are often at the top of the list for employee turnover. Some companies offer flexible work times to accommodate for many different characters and situations at home. The employee that likes to come early and leave early versus the employee that likes to sleep long and then leave somewhat later feels just as welcome in this company or setting. Besides all these added factors, the work environment also plays a great role in producing great employees and reducing turnover. A respectful and good working environment is very important to keep employees happy and motivated. You know that a happy, motivated employee works better, faster and makes fewer mistakes.

Copyright infringement case Learning Copyright Law through Copyright Infringement Cases Copyright infringement cases can be both costly and time consuming. Considering copyright infringement is something that isn?t as easily defined as theft or speeding, there are numerous copyright infringement cases that are changing the way copyright law is viewed in the United States of America. By reviewing a few of these copyright infringement cases, you?ll be able to get a better idea of what is, and is not, acceptable use of copyrighted works. As a forward, however, you?ll need to know a little bit about copyright law. Most copyright lawsuits are brought to the courts because a copyright owner has found their copyright is being used outside the copyright laws. This usually means that the copyright holder hadn?t been asked for permission to use the work, or if they had, that the work is not being used in an agreed-upon context or they have not been paid royalties. The copyright infringement cases, listed below, give a sampling of what goes to the Supreme Court in copyright infringement. Feist Publications v. Rural Telephone Service Co (6th Cir. 1996) This copyright infringement case was brought upon the Supreme Court in 1996 regarding the copyright of a database. The supreme court, in this instance, decided that compilations of data (such as in a database) are only protected by copyright when they are ?arranged and selected in an original manner.? Although the level of originality needed to make the database copyright-able is not very high, the pages of a directory such as a phone book are not protect-able because the data contained therein is arranged geographically, then alphabetically. Because of this, the data was not original enough to warrant a copyright infringement charge, and the competing telephone company was allowed to tap into their competitors? database and use that data in their own work without liability. Princeton University Press v. Michigan Document Services, Inc (6th Cir 1996) This case has to do with the ?fair use? law, which is defined in the Copyright Act of 1976, 17 U.S.C. 107. In this case, a photocopying service was sued for copyright infringement for making ?course packs? for the University of Michigan. In this case, a course pack was a group of reading materials assigned by a professor ? then the course pack was bound together by a professional copy shop. In the fair use system, there is a system available for payment of copyright fees to publishers whose works are used in course materials, the printing shop owner refused to pay the copyright cost. When it went to the Supreme Court, they analyzed the fair use code and found that it was NOT fair use, and the printing shop had to pay the copyright costs. As you can see, copyright infringement cases are cases in which someone violates the rights of a copyright owner, as provided by 17 USC 106, or of the author as provided in 106A. These copyright infringement cases can be taken to either criminal or civil court, and can carry with it a hefty fine. Copyright infringement cases are brought upon people who violate copyrights every day. In recent times, you?ll find many copyright cases in relation to electronic copyrights ? such as those you?d find on a website or PDF file, as well as other digital media such as music and audio files. It?s probable that you?ve seen copyright cases brought against the common person ? such as a child or family ? for downloading digital music in the form of MP3s. In the current internet age we?re in, it?s not surprising to see so many music and video copyright cases brought to us because of peer to peer file sharing made possible by the internet. You can be certain that until people know the rules of copyright, and downloading copyrighted material from the internet that we?ll see many more copyright cases.

Preparing Questions to Ask in your Upcoming Job Interview When you get ready for a job interview, chances are you have spent a lot of time trying to guess the questions you will be asked and prepare your answers to them. How will you explain that gap in your work history? What will you say when they ask you why you left your last job? In the rush to make sure that you have all of your answers perfectly prepared and ready, don?t forget to prepare a few questions of your own to ask the person who is interviewing you. Asking questions is an important part of your interview. When you get asked the old ?do you have any questions for us? one, it pays to actually be able to come back with a few questions instead of a, ?no, I don?t think so.? Asking questions will show that you are engaged in the interview and have done some thinking about the position, plus, the questions you ask will help you elicit valuable information you need when you have to decide whether or not to actually take the job, should it be offered to you. The first thing you should want to find out is why the job is open in the first place. Is the job you are applying for a new position? That means you can expect to have a lot of transitional bumps along the way as you are integrated into the company. If the job is not new, and the person before you was fired, then you can expect things to be in a state of disarray when you take over and that you will have to spend a lot of time up front cleaning up spilled milk. If the job is open because the person who had it before you moved up in the company, then you will know that this is a job with a lot of future potential. Next, find out a little bit about the person who will actually be your boss if you get the job. Sometimes, this person will be involved in the interview, but often they will not. Finding out how high up in the company chain you will be reporting will help you gauge how important the position for which you are applying is to the company. Also, it helps to know a little bit about the personality type of the boss to be. If you like to keep your head down and do your work, and your potential new boss is one of those ?wacky? types, then you may want to look elsewhere. From there, ask about the kinds of responsibilities you will need to take on board right out of the gate. When companies are hiring for a new position, they usually have a few ideas about what that person will need to start working on right away. Getting a clue about your first project will help you decide if this job is right for you. This is also a good time to ask the interviewer about their job and why they like working the company. You may find out that this really could be your dream job, or you may end up sensing from your interviewer that you should run away, fast. Last but not least, ask your interview when you should follow-up on your interview. Don?t open the door for a ?don?t call us, we?ll call you? kind of interview closing. Let the interviewer know to their face that will be making the effort to contact them again. You may get the vibe from your interviewer that the job probably will be going to someone else, so you can move on quickly, or you may end up being offered the job on the spot. Either way, you will have opened the lines of communication to take the next step.